Representative custom direction
Build-your-own newborn gift set
A representative build-your-own gift-set direction combining confirmed category routes: muslin swaddles, knitted blankets, baby knitwear and crochet pieces. The exact contents, colour story, branding and packaging are set for the buyer's project.
Development specification
A defined starting point,
not a stocked SKU.
Dimensions, weight, colourways, quantity, sampling and delivery details are confirmed for the actual project. Product imagery shows the visual direction and does not represent stocked inventory.
Only confirmed category facts are shown. Certification or test wording is withheld until the relevant evidence and exact product scope are verified.
Available customisation
Shape the direction
around your brand.
For brands and retailers planning a coordinated newborn offer around a defined customer, sales channel and price position.
Start from this direction or bring yours